Bannon, Carlson and... Liz Truss? Inside the One-Time PM's Foray for Make America Great Again
The former UK leader, began the inaugural episode of her online program with a pledge to expose "malicious actors" striving to undermine Britain, the US and Europe. Truss elaborated she would lay bare how an "international network of leftists function to undermine the democratic process and the will of the people."
"We will examine the Trump revolution and observe how it can be accomplished in Britain," she said. "Our guests will include the key figures of the Maga movement."
Before the show's launch, there was a notably ardent backer. "This is the beginning of a type of political shift," said veteran reporter John Solomon. His Just the News platform will publish the ex-PM's new podcasts.
Building Connections in the Maga Media Ecosystem
Compatriot supporters, including a advisor linked to Reform UK, played a role in her set up the Liz Truss Show. The setup is professional, if somewhat rudimentary. She has gathered 10,000 subscribers in her debut week and her premiere achieved sixty-seven thousand views in that timeframe.
This marks a small opening, but in partnering with Solomon, she is being thrust into a mature political media sphere generating and disseminating Maga talking points. Key fixations include accusations of information control by the traditional news outlets and a goal to remove a conspiratorial 'deep state' – a force that the ex-PM holds responsible for the rapid conclusion of her disastrous time in office.
"Solomon's outlet is not widely recognized beyond the Maga-verse, but it does have gravitas there, largely because of its founder, who gives commentary on pro-Trump shows like the program hosted by Steve Bannon and has even interviewed Trump," said an anthropology expert, who has closely studied the Maga movement.
A Contentious Ally
Truss's attempt to import Maga media to the United Kingdom has drawn her nearer to controversial figures such as John Solomon.
He established Just the News following scrutiny after he was accused of circulating false stories about the President's actions in the Ukraine, as well as controversial stories about the former US ambassador to Ukraine.
His claims were repeated throughout the pro-Trump media, with the journalist serving as a regular guest on the widely-watched Fox News program. The former president personally promoted the journalist's work.
The journalist published the allegations regarding Ukraine in a set of articles for the publication the political newspaper, where he was re-designated as an opinion writer following internal criticism regarding his reporting. His claims were central in Trump's pressure for the officials in Kyiv to investigate the Bidens in 2019. These actions resulted in impeachment charges targeting Donald Trump. The US Senate later acquitted the commander-in-chief.
Not long after Solomon left the publication in October 2019, the publication stated it was conducting a assessment of his reporting about Ukrainian matters. It concluded he had cited unreliable sources and said he "did not disclose key facts about primary contacts in Ukraine, such as the reality that they had been formally accused or were the subject of inquiries."
Joining the Network
His media appearances are a example of the political media environment Truss is joining. He discussed his backing of the program on a broadcast he helps run on the right-wing channel, a political media platform that is the base for the conservative firebrand Steve Bannon and on which former Fox host Tucker Carlson also is seen. Truss has already hosted Steve Bannon on a debut installment.
By partnering with Solomon and Just the News, Truss has become a small part in a broader ecosystem of pro-Trump platforms that routinely amplify each other's content.
The journalist's podcast and Real America's Voice show have repeatedly hosted personalities such as influencer Mike Benz, a conservative commentator whose criticism of the US Agency for International Development was referenced by Elon Musk as grounds for shutting down the government body.
An International Strategy
Even though Truss's stilted style and political travails have been mocked in Britain, certain American analysts do not dismiss her bid to rebrand as a UK offshoot of the Maga media.
"You have to take people like Truss seriously, although you may not want to take them literally," commented a Democratic strategist, who worked in the Biden administration.
"Observers witnessed how in 2024 President Trump used that ecosystem to disseminate his views. Certainly that network exports and influences discourse overseas. It looks quite apparent to me that the environment in the UK are akin to what permitted this alternative media ecosystem to flourish in the US."
Alan Finlayson, said the internet-based conservative network was already exerting influence in the UK.
"The internet knows no borders," he stated. "There's a kind milieu within which ideas travel – on occasion appearing in harsh versions and sometimes less so – but which is networked."
The academic said the growth of the internet-based right wing in the UK lately meant the "chance to have a growing impact is considerable."
Global Goals
"Both Truss and the Reform UK leader recently appeared at the the major conservative conference, where I saw they deployed Maga talking points before the {king of Maga|